02 Jan ‘18
Play with pattern
Our graphical identity
Our approach to the identity for the stores and studio was to develop a visual language that can exists in multiple, and varied formats.
From a large format powder coated steel pencil icon the forms part of the central meeting space in Deptford, to the glyph patterned wrapping paper, we really wanted to push the way we use the brand elements whilst maintaining a strong foundation of how everything should be communicated.
The simplistic starting point of the brand enables us to play with pattern and shape so there a constant evolution of the visual output.
In 2018 we’re focussing on developing our own product range with the identity central to the visual language of the different products.